DISCOVERING AN EVOLVING WORLD OF WORK

THE PROJECT

The past few years have seen substantial shifts – when it comes to recruitment – around the world. Recruitonomics saw this as an opportunity to share knowledge that would empower businesses to tackle these challenges head on.

Recruitonomics has a focus on producing high-quality, reputable content. And what they needed was a brand to match – one that would ‘stop the scroll’. Our goal was to build this brand equity with their audiences through consistency, value and excitement.

THE OUTCOME

We worked collaboratively with the team to create an identity themed around the combination of Economics + Communication. Added to this was an illustration style based in nostalgia – so distinctive it’s likely to become synonymous with the Recruitonomics brand.

With the website they needed the autonomy to make timely changes and be reactive to how the labour market was behaving. So, with an agile approach, together we have added to, adjusted and discussed the development of the site over time, so that it continues to suit their expanding needs. We also helped launch the site with a scroll-stopping social media strategy.