The pandemic had fundamentally shifted the travel industry leaving many talented travel professionals furloughed, redundant or feeling despondent.
Our goal was to see this challenge as an opportunity and build awareness of Travel Counsellors to encourage potential candidates to start their own travel business.
Together with the Travel Counsellors team we made the decision to put the people behind the brand in the spotlight. By sharing some of their entrepreneurial success stories, we broadened awareness and built upon the company’s good reputation within the industry.
During our partnership we have challenged the team to embrace bold, new comms, social media campaigns, built stunning events and workshopped new strategies. And together we continue to see more candidates become their own bosses!
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