When Appcast first approached us, they had very quickly taken a leap from being a new, exploratory product, to well-known status. And their branding and website needed to keep up with this growth.
Our journey with them began by translating their goals, vision and ambition into a new brand identity that would help the business ‘cross the chasm’. Their personality traits of approachable, inspiring, determined and nerdy informed a new tone of voice, bold colour, simple shapes and stunning motion.
We worked with the team to create a new website, focused on engaging content and easy UX, built using a client favourite CMS combo – Elementor and WordPress. This gave the marketing team autonomy to frequently update the site with confidence.
Beyond a brand refresh, we’ve continued to partner with their US marketing team to define and position Appcast as the industry-leaders they are. This strong collaboration has seen us work with other teams within the business like product, UK marketing and sales.
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