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Appcast

JOB ADVERTISING MADE SIMPLE

Brand / Digital / Strategy / Website
Appcast leads innovation in software and services that makes job advertising work for large companies. Using real-time data and programmatic technology, Appcast improves recruitment outcomes, helping attract high-quality job seekers and increase ROI.

THE PROJECT

When Appcast first approached us, they had very quickly taken a leap from being a new, exploratory product, to well-known status. And their branding and website needed to keep up with this growth.

Our journey with them began by translating their goals, vision and ambition into a new brand identity that would help the business ‘cross the chasm’. Their personality traits of approachable, inspiring, determined and nerdy informed a new tone of voice, bold colour, simple shapes and stunning motion.

THE OUTCOME

We worked with the team to create a new website, focused on engaging content and easy UX, built using a client favourite CMS combo – Elementor and WordPress. This gave the marketing team autonomy to frequently update the site with confidence.

Beyond a brand refresh, we’ve continued to partner with their US marketing team to define and position Appcast as the industry-leaders they are. This strong collaboration has seen us work with other teams within the business like product, UK marketing and sales.

“The somethingfamiliar team took us on a strategic and thoughtful journey when redesigning our website. As a result, our new website is engaging, beautifully-designed, and well-built. On top of that, the team was a delight to work with on a daily basis.”
Annie Pullen, Senior Manager, Growth and Customer Marketing
Making the Appcast website work smarter:

AN INCREASE OF

0 %

DWELL TIME

WITH A

0 %

PAGE SPEED INCREASE

AND SITE OF THE YEAR

0

BY ELEMENTOR

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