🌱 🌎 Our B Corp Impact Report Is Here 🌎 🌱
Start a project:
projects@somethingfamiliar.co.uk
Join SF:
jobs@somethingfamiliar.co.uk
Â
Or call us on:
+44 (0)Â 117 329 3443
When Appcast first approached us, they had very quickly taken a leap from being a new, exploratory product, to well-known status. And their branding and website needed to keep up with this growth.
Our journey with them began by translating their goals, vision and ambition into a new brand identity that would help the business ‘cross the chasm’. Their personality traits of approachable, inspiring, determined and nerdy informed a new tone of voice, bold colour, simple shapes and stunning motion.
We worked with the team to create a new website, focused on engaging content and easy UX, built using a client favourite CMS combo – Elementor and WordPress. This gave the marketing team autonomy to frequently update the site with confidence.
Beyond a brand refresh, we’ve continued to partner with their US marketing team to define and position Appcast as the industry-leaders they are. This strong collaboration has seen us work with other teams within the business like product, UK marketing and sales.
Keen for more? Sign up for we’ll keep you in the loop. No spam, promise.