Transforming Health Campaigns

THE PROJECT

It’s impossible to know where the next breakthrough will come from, so Wellcome Trust’s scope is deliberately broad. They fund projects that focus on three big health challenges: climate change, infectious disease and mental health. By immersing ourselves in Wellcome’s brand values and impressive funding projects, we developed an approach that expressed these opportunities in an accessible way to global audiences.

THE OUTCOME

With so many funding opportunities available, we looked at reaching the audience based on their goals, needs and inspirations instead of relying on their generic ‘science’ disciplines, which in the current research landscape, was no small thing! This bold way of engaging with their audiences was one that the Wellcome team trusted us to develop and explore. 

Using an iterative method to produce the work, we took the time to both ensure that it was successful and also understand how the campaign was resonating. (For example, prioritising descriptive creative increased engagement among those seeking funding for mental health research). By learning from these campaigns, it gave Wellcome the green light to continue with such a new approach. 

What began as a standalone funding project has transformed into a continuous partnership with the team, as we assist Wellcome Trust + Wellcome Collection (a free museum and library exploring health and human experience) in developing marketing comms across multiple touchpoints.