Forms2 as a business had evolved far beyond the initial offering of a simple form builder. Equipped with a more extensive product, they had big, bold plans for the future.
With the Forms2 team, we worked to re-define their brand and product architecture to match their ambitions of not being ‘just another blue app company’. Our goal was to find ways to best communicate with enterprise businesses without losing any brand equity with existing clients.
The Forms2 brand strategy was very proactive. It really positioned them as an organisation that gets stuff done. Always innovating, always on the ball. But in a helpful, collaborative way.
So we liked the idea of using the words ‘build, connect, grow’ as the operative words that anchored all aspects of the brand refresh. This allowed us to explore a visual narrative that hinged off playful interactions and animations.
A completely transformed website, all done using a low code approach, was mapped out and built ready for enterprises. This included a wealth of bespoke SVG illustrations and animations.
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