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Adroit

POWERFUL INSIGHTS FOR POSITIVE IMPACT

Brand / Strategy
Transforming data into actionable insights for purpose led businesses
and charities – Adroit makes the complex, simple and impactful.

Project

“Adroit Data and Insight” approached us knowing that their current brand didn’t represent their values and align with their future objectives. And they wanted to put that right. With ambitions for further growth we needed to define a clear proposition and create a brand identity that resonated with their audiences.

We started by collecting key stakeholder perspectives, examining competitors, and consulting their clients. This guided us in establishing their unique proposition and understanding their audiences – ultimately defining where their brand sits within their landscape. We discovered that they may find value in positioning vertically (by industry) rather than by service – giving them confidence to drop the ‘Data and Insight’ extension of their name. This change set the stage for a bold and confident new take on their identity.

Outcome

Adroit’s new logo combines angular edges and rounded forms for a distinctive touch, balancing playfulness with professionalism. Distinctive fonts, a rounded serif, and a modular sans-serif create a welcoming yet polished feel, aligning with Adroit’s brand personality. The colour palette blends natural tones with vibrant colours, reflecting versatility, friendliness, and professionalism.

Curated imagery focuses on customers, signalling Adroit’s work with charities and the framing elements symbolise the brand’s dual identity, subtly referencing data and human connections. Adroit now stands as a brand synonymous with determination, seamless integration into internal teams, and a commitment to finding solutions.

“We loved working with Something Familiar as they supported us through our re-branding journey; from research and strategy, through to creative execution and brand rule setting. The process felt clear and collaborative throughout despite our brand being positioned within a typically complex sector. Clearly experts in their field, Something Familiar’s approach was thorough and strategic whilst remaining fun and collaborative throughout – which removed the stress from the branding process and allowed us to make real impact.”
Nigel Magson – Founder

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