“Adroit Data and Insight” approached us knowing that their current brand didn’t represent their values and align with their future objectives. And they wanted to put that right. With ambitions for further growth we needed to define a clear proposition and create a brand identity that resonated with their audiences.
We started by collecting key stakeholder perspectives, examining competitors, and consulting their clients. This guided us in establishing their unique proposition and understanding their audiences – ultimately defining where their brand sits within their landscape. We discovered that they may find value in positioning vertically (by industry) rather than by service – giving them confidence to drop the ‘Data and Insight’ extension of their name. This change set the stage for a bold and confident new take on their identity.
Adroit’s new logo combines angular edges and rounded forms for a distinctive touch, balancing playfulness with professionalism. Distinctive fonts, a rounded serif, and a modular sans-serif create a welcoming yet polished feel, aligning with Adroit’s brand personality. The colour palette blends natural tones with vibrant colours, reflecting versatility, friendliness, and professionalism.
Curated imagery focuses on customers, signalling Adroit’s work with charities and the framing elements symbolise the brand’s dual identity, subtly referencing data and human connections. Adroit now stands as a brand synonymous with determination, seamless integration into internal teams, and a commitment to finding solutions.
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