How to Use AI to Write a Better Creative Brief (and What Not to Automate)

Writing a brief for an agency? Have you thought about using AI to help? How often do you write a creative brief for an agency? Whether you do it a lot, a little or are looking to do it for the first time, youโve probably felt the pressure that comes with something that, on the […]
12 Principles of Animation

Let’s look into the 12 Principles of Animation, take a peek into the world of movement and uncover the illusions behind the screen.
Find out how weโre helping people understand menopause in the workplace, with our latest guide

Last year, we signed the Menopause Workplace Pledge and promised to take positive action to make sure everyone going through the menopause is supported. This has led us to create our Menopause in the Workplace Guide, packed with practical tips, policy advice, and strategies to foster an inclusive and supportive environment for all our employees. We […]
Demystifying sustainable website design: how we make eco-friendly considerations for our websites

Weโve taken a deep dive into sustainable website design. Looking at what it truly means, common pitfalls and how to start making more eco conscious moves – without losing sight of your brand identity.
Five Star Reviews: The Power of People-First Franchise Recruitment Marketing

How can you reach potential candidates and convince them to start a franchise? It’s no small thing. We take a look at social media tactics that can authentically showcase your brand and help to increase inquiries.
Ladies, Wine & Design

At a recent ‘Womxn in Design’ event, our MD, Bry, took the stage to share her journey into creative leadership. Emphasising that leaders can come from any background, and should embrace unexpected opportunities in our traditionally male-dominated industry. Her experience reflects our agency’s commitment to fostering diverse leadership within the creative landscape.
Hartwell Nutrition: Empowering and informing people on their menopause journey.

Explore Hartwell, an evidence-based nutrition brand dedicated to relieving menopause symptoms. Uncover our unique brand identity and website.
Becoming a B Corp with Something Familiar

Join our transformative journey as Something Familiar becomes a B Corp, a creative agency with a conscience. Discover how we balance profit and purpose, making a positive impact on society and the planet. Learn how to become a B Corp and join us in creating a better world.
Mental Health Awareness Week: Kris’ Blog

Discover the journey of personal interest in mental wellbeing and workplace support at Something Familiar. From studying psychology to becoming a Mental Health First Aider, Kris shares his commitment to creating a positive culture and open conversations.
Mental Health Awareness Week

Discover how Something Familiar prioritises mental wellbeing in the workplace during Mental Health Awareness Week. From exciting activities like cold-water swimming and rock climbing to encouraging open conversations, they share their journey towards building a supportive and mentally healthy team.