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Sustainable Website Design

Maximise your brand’s potential
with sustainable web development: exceptional creativity and UX meets reduced environmental impact.

it’s the way forward
You in?
Like the sound of us?
We like the sound of you
Book a free consultation

Optimised sites
that look fantastic
and run fast

Sustainable website design is an ethical way to bring your brand to life.
It considers where sites are hosted (green hosting) and how they transfer data as part of the ongoing development process, rather than an afterthought.

Servers need to be kept cool while they transfer data, and consume electricity to do this. Right now, the internet is using a colossal amount of fossil fuels to run and cool servers. It accounts for 2% of all global carbon emissions. Sustainable web design and development reduces this impact on the environment.

The process

The process

01
Discovery

We’ll find out what you think, need, want – and importantly, what your audience wants! We’ll define what success looks like through workshops, research, surveys or just chats.

02
Define

We’ll turn what we know into what we’ll do. How will your new site connect with your customers? Reflect your brand’s messages? Feel like your brand and align to your sustainability values?

03
Sitemap & UX

You want visitors to find what they’re looking for fast, and then be drawn into exploring more. That’s what this stage is all about.

04
Design

Whatever your objectives, our team of strategic designers will deliver creativity with impact. Sustainable web design isn’t a creative compromise.

05
Development

WordPress is our go-to because it’s constantly evolving and widely used, but we do use other tools too, so Shopify, Webflow and or even bespoke CMS builds are all possible.

Additionally, low-code or no-code solutions mean your marketing teams can make future changes to your site effortlessly, reducing your future development spend.

06
Testing

We do everything we can to break your new site. If we succeed, we fix it and try again. As a result, your customers get an unbreakable, seamless experience that enhances your brand, functioning across all devices.

07
Launch

The big day. Typically it takes under an hour to push a site live, but it could take up to 24 hours depending on the degree of migration.

08
Warranty support

We include 30 days’ support in the initial cost, but we also offer a range of ongoing partnership packages that ensure we’re still around to provide any support you or your site need.

“
To create truly sustainable websites, we must rethink our design choices from the ground up. It’s about balancing brand impact with environmental responsibility—finding that sweet spot where engaging, user-friendly design meets a minimal carbon footprint. At Something Familiar, we believe in making those choices without compromising the essence of your brand.”
Rich Williams, Digital Director, Something Familiar

Green web hosting

We are thrilled to announce that we have officially been recognised and verified by The Green Web Foundation. We are now proudly listed in the The Green Web Directory as one of the UK's ‘Managed WordPress Hosting’ providers committed to sustainability.

Get in touch for more information about this service.

 

 

Looking for inspiration? See how we’ve already empowered our clients to make positive change.

Putting it into action

View all case studies

About us

Something Familiar is an award-winning creative agency with a conscience, challenging brands to do great things.

We’re proud to a be part of pioneering communities shaping the future of business.
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